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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

L. Suprawan

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Review Open access Aug 2026

A Systematic Review of Social Media Marketing in Luxury: Revealing Themes in Attributes, Segmentation, Content, and Influencers

Research on social media marketing for luxury brands is crucial, as it enables market expansion into new geographic markets, emphasizes digital platforms, redefines luxury, and shifts the research focus from Western perspectives to others. This study reviews articles published from 2010 to 2024 in Scopus, Web of Scienc...

L. Suprawan, Wanny Oentoro · 0 citations

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