Open access
2026
AI-POWERED DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN E-COMMERCE: A STUDY ON CONSUMER ENGAGEMENT AND PERSONALISATION
The growing use of artificial intelligence (AI) is changing the way e-commerce businesses market their products and interact with customers. AI-based applications analyse customer preferences and online behaviour to deliver relevant product suggestions and create more personalised shopping experiences. This study inves...
K. Mekala, T. D. Sri, L. Yashini et al.
· Scholar Journal of Commerce... · 0 citations