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Lailatul Izzah

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Open access Sep 2026

The Influence Of Sharia Financial Literacy, Religiosity And Halal Lifestyle On Impulse Buying Of Halal Fashion Of Generation Z In Tuban Regency

The development of digital commerce has increased the tendency of Generation Z to make spontaneous purchases, including halal fashion products. This study aims to analyze the influence of Islamic financial literacy, religiosity, and halal lifestyle on impulse buying of halal fashion among Generation Z. This quantitativ...

Lailatul Izzah, Farid Ardyansyah, Fitria Idham Chalid · 0 citations

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