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Author

Lakshmi Vasanthi Jampani

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Open access Sep 2026

BUSINESS ANALYTICS CAPABILITIES AND THEIR IMPACT ON COMPETITIVE ADVANTAGE IN SMALL AND MEDIUM-SIZED ENTERPRISES

Business analytics has become an important tool for small and medium-sized enterprises (SMEs) seeking to improve decision-making and strengthen their competitive position. This study examines the influence of business analytics capabilities on the competitive advantage of SMEs, focusing on tangible analytics resources,...

Lakshmi Vasanthi Jampani · 0 citations
Open access Sep 2026

AI-DRIVEN BUSINESS ANALYTICS FOR IMPROVING MANAGERIAL DECISION-MAKING AND ORGANIZATIONAL PERFORMANCE

The study proposes an integrated framework in which AI-driven business analytics capability influences organizational performance through enhanced managerial decision-making effectiveness, and contributes to the emerging literature on AI-enabled management by linking analytical capabilities, managerial decision-making,...

Lakshmi Vasanthi Jampani · 0 citations

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