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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Lattoui Djeloul

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Open access Sep 2026

The Implications of Artificial Intelligence Applications in Supporting Contemporary Marketing Activities

This research paper aims to shed light on the relationship between artificial intelligence (AI) and big data in the field of marketing, as two fundamental pillars of digital transformation. The study illustrates how AI relies on big data to enhance its analytical and predictive capabilities, thereby contributing to imp...

Hadjeri Hamza, Lattoui Djeloul, Missoumi Djilali · 0 citations

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