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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Lei-Shen Xu

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Review Open access Oct 2026

The Impact of Social Media Marketing on Blind Box Purchase Intention: A Case Study of Content Dissemination on Xiaohongshu and Douyin

The swift evolution of social media marketing has established platforms like Xiaohongshu and Douyin as pivotal conduits for disseminating product details and engaging with consumers. Concurrently, the inherent characteristics of blind box consumption—namely its unpredictability, entertainment appeal, collectibility, an...

Lei-Shen Xu · 0 citations

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