Conference
Open access
Aug 2026
Digital Interaction Mechanisms in Live Commerce: Effects on Customer Engagement and Purchase Intention among Generation Z
Live commerce is a technology-mediated commerce environment that integrates real-time communication, platform interactivity, and digital engagement into online shopping. Despite its rapid growth, limited research has examined how platform-mediated interaction mechanisms jointly influence customer engagement and purchas...
Justin Alfredo, Leonardo Jovani, R. Nurcahyo et al.
· International Conferences on... · 0 citations