Towards Reliable, Scalable, and Value-Aligned Generative Recommendation for Large-Scale Advertising
GR4AD-X is presented, which addresses limitations through reliable SID construction, serving-efficient capacity scaling, and unified value alignment, and improves SID reliability through Multi-Path assignment and expands model capacity along multiple complementary dimensions rather than relying solely on wider or deepe...
Ya-Tong Xiao, Yi-Bo Sheng, Li-Xiang Wang et al.
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