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Author

Liana Stanca

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Review Open access 2026

Building Loyalty Through Trust and Sincerity: Evidence from Influencer Marketing on Instagram

The aim of this research is to analyze the relationships between trust in influencers, perceived sincerity, consumer behavior, and loyalty toward influencers within the context of the Instagram platform. It intends to improve understanding of how influencer characteristics affect both immediate reactions and long-term...

Andreea Ciomag, Liana Stanca, Dan-Cristian Dabija · 0 citations

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