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Author

Liang Shen

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Sep 2026

Generative Search: Evidence from a Large-Scale Field Experiment

It is found that generative search significantly increases consumer purchases and provides empirical insights for future consumer search models that allow search to originate at the intention-expressing stage.

Shuang Zheng, Yu-Ting Zhu, Xin Ye et al. · 2 citations · ⚡1

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