Open access
Sep 2026
Vertical Cooperative Advertising in a Dual-Channel Supply Chain Under the Premium Effect of Animal Welfare Labels
To investigate the marketing cooperation and decision equilibrium mechanism of a dual-channel supply chain under the premium effect of animal welfare labels, this paper constructs a dual-channel supply chain model consisting of one manufacturer and one retailer. The manufacturer invests in animal welfare and adopts ani...
Guang-Zong Ding, Er-Peng Wang, Yun Zhang et al.
· Mathematics · 0 citations