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Lina Abu Hantash

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Open access Aug 2026

AI-Driven Customer Churn Prediction and Retention Intelligence from Behavioral Signals

Frequency and engagement decline emerge as the dominant behavioral predictors of churn, ahead of monetary value, inactivity duration, complaint intensity, and recency.

Lina Abu Hantash, O. Whitmore, Mazhar Muzaffar et al. · 0 citations

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