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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Lisa Ardila Pramesti

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Review Open access Aug 2026

The Influence of Brand Awareness, Product Quality, and Brand Trust on Purchase Intention for Bata Shoes Product

This research aims to examine and analyze the influence of Brand Awareness, Product Quality, and Brand Trust on Purchase Intention for Bata Shoes Product. The population in this research are consumers who know Bata Shoes Product. The sampling method uses a purposive sampling technique with a sample size of 126 responde...

Lisa Ardila Pramesti, Ali Hanafiah · 0 citations

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