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Livinus Achi Kalu

1 paper indexed here

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Review Open access Sep 2026

Brand Equity and Customer Patronage of Electronic Products in Port Harcourt, Rivers State

This study investigated the relationship between brand equity and customer patronage of electronic products in Port Harcourt, Rivers State. Brand equity was operationalized as perceived quality, perceived value and perceived price while customer patronage was measured by customer loyalty, referral and satisfaction. Usi...

Livinus Achi Kalu, James Carr Ezekiel-hart · 0 citations

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