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Luciana Fransisca

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Open access Oct 2026

Digital Business Accounting and Marketing Management in Creating Business Value

Purpose:The rapid advancement of digital technology has transformed how organizations generate and capture business value, particularly through the integration of accounting information and marketing intelligence. This study explores the interaction between digital business accounting and marketing management in creati...

Luciana Fransisca, Nicholas Renaldo, A. Junaedi et al. · 0 citations

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