Skip to content

Author

Ludfi Djajanto

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Oct 2026

Driving Customer Retention Intention in the Indonesian Digital Economy: The Interplay of Multidimensional Values, Perceived Risk, and Trust

High churn rates and the inherent anonymity of digital marketplaces make customer retention a complex strategic imperative. To understand the psychological mechanics associated with consumer continuance intention, this research examines the interplay of multidimensional values (utilitarian, hedonic, and social) and per...

Tri Yulistyawati Evelina, Ludfi Djajanto · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.