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Author

Lulu Zaharani Krisna Widodo

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Open access Sep 2026

PENGEMBANGAN STORYNOMICS TOURISM SEBAGAI DIFERENSIASI KOMUNIKASI PEMASARAN

This study aims to analyze storynomics tourism as a differentiation strategy in marketing communication through the tourism profile video of Marriott Hotel featured on the Instagram account @lampungmarriottresort. The research employed a qualitative descriptive approach with a case study design focusing on tourism comm...

Lulu Zaharani Krisna Widodo, Noning Verawati, Budhi Waskito · 0 citations

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