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M. A. Imikan

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Review Open access Sep 2026

Cultural Festival Branding and Stakeholders’ Constraint in Akwa Ibom North West Senatorial Districts, Nigeria

This study investigated the challenges in cultural festival branding and the multifaceted constraints imposed by stakeholders on festival tourism in the Ikot Ekpene Senatorial District, Akwa Ibom State. It aimed to examine the involvement of various actors and propose a workable marketing strategy for the industry's...

M. A. Imikan · 0 citations

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