This study investigated the relationship between product size and the corporate performance of beverage firms in South-West Nigeria. A survey research design was adopted, while structured questionnaires were used to collect data from the respondents. The data obtained were presented in tables and analysed using both de...
Gbemisola David Olusola, M. Azugama, F. C. Ibekwe· International Journal of Afr...· 0 citations
This study investigated the relationship between product quality and the corporate performance of beverage firms in South-West Nigeria. A survey research design was adopted, while structured questionnaires were used to collect data from the respondents. The data obtained were presented in tables and analysed using both...
Gbemisola David Olusola, F. C. Ibekwe, M. Azugama· International Journal of Man...· 0 citations
This study examined the relationship between sales force motivation and performance of Pabod Breweries, Port Harcourt, Rivers State, Nigeria. Descriptive survey research design was used and questionnaire served as the instrument of data collection. The population of the study covers the entire sales staff in sales/mark...
Nwaike Helen Chinwendu, M. Azugama, Uzoamaka Josephine Uhie· Journal of Human Resources a...· 0 citations
This study examined the relationship between product innovation and marketing performance of brewery firms in South East Nigeria. Descriptive survey research design was used and questionnaire served as the instrument of data collection. The data collected were presented in tables and analyzed using simple percentage, a...
B. Ani, M. Azugama, Uzoamaka Josephine Uhie· Journal of African Innovatio...· 0 citations
This study examined the relationship between sales force training and performance of tissue manufacturing firms in South East Nigeria. The researcher adopted survey research design and questionnaire served as the instrument of data collection. The population comprises the entire sales staff in sales/marketing departmen...
Adiele Enyinnaya Ernest, M. Azugama, Uzoamaka Josephine Uhie· Journal of African Innovatio...· 0 citations
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