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Author

M. Baas

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Jul 2026

The magic of AI: Unveiling the sociopolitical implications of belief in artificial intelligence

It is argued that anthropology requires a new conceptual framework for understanding the contemporary social life of artificial intelligence (AI), and "the magic of AI" is proposed as an analytical concept that shifts attention from AI's technical capacities to the beliefs, uncertainties, and sociotechnical imaginaries through which it acquires authority and efficacy.

M. Baas, Roanne van Voorst · 2 citations
Jul 2026

The magic in the black box: Geek wizardry and the inherent unpredictability of artificial intelligence (AI)

This article examines how practitioners engage with the technology's perceived opacity by placing practitioners’ own descriptions of AI within broader anthropological discussions of magic, and argues that references to ‘AI as magic’ help situate rapidly evolving technological systems within everyday lifeworlds.

M. Baas · 0 citations