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Author

M. C. Tripathy

2 papers indexed here

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Review 2026

From Villages to Virtual: The Digital Transformation of Rural Tourism

Rural tourism is important for sustainable development, cultural preservation, and economic growth. With the rise of digital platforms, the tourism industry has changed, making it easier for remote rural areas to connect with global travellers. This paper looks at how digital technologies, such as social media, travel...

Susmita Das, M. C. Tripathy · 0 citations
Open access 2024

Marketing Strategy for Customer Retention Through CRM: A Study on Private Banks

The main objective of the study is to examine the relationship between customer relationship management practices and customer retention as well as the impact of service marketing strategies on customer retention through customer relationship management practices of selected private banks. For this purpose, six private...

Susmita Das, M. C. Tripathy, D. Misra · 0 citations

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