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M. Farghaly

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Open access Jul 2026

Students’ intention to use artificial intelligence in business courses: an extended TAM approach in a developing economy

Examining students' adoption of Artificial Intelligence in business education through an extended Technology Acceptance Model (TAM), positioning AI as an intelligent and adaptive socio-technical system rather than a conventional digital tool, highlights the importance of contextual constraints in developing economies.

Rehab EmadEldeen, Ahmed F. Elbayuomi, M. Farghaly et al. · 1 citation

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