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Open access
Oct 2026
Competing Beyond Borders: Identifying Strategic and Sustainability-Driven Success Factors for Apparel Firms in Global Markets
The international apparel market is becoming more complex and competitive, but the multidimensional, human-centred capabilities that underpin export success in institutionally constrained markets are not well understood. This paper discusses the strategies used by export-oriented apparel companies in Pakistan. The stud...
Tehmina Khan, M. Farooq, Amir Ikram
· Administrative Sciences · 0 citations