DIGITAL PLATFORMS, SOCIO-CULTURAL SUPPORT, AND WOMEN’S ENTREPRENEURIAL OUTCOMES: EVIDENCE FROM HUNZA, GILGIT-BALTISTAN, PAKISTAN
This study explores the influence of socio-cultural support and utilization of digital platforms on entrepreneurial outcomes of women entrepreneurs in Hunza of Gilgit-Baltistan, Pakistan. Data collection was quantitative, and a cross-sectional design was used; 150 women entrepreneurs were selected in Aliabad, Karimabad...