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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

M. Krivokuća

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3 papers indexed here

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Open access 2026

Entrepreneurship and corporate social responsibility

This paper examines corporate social responsibility (CSR) in modern entrepreneurship, focusing on its role in sustainable business development. CSR is defined as a voluntary commitment that integrates economic, social, and environmental objectives into business practice. The paper highlights the key CSR principles, sus...

M. Krivokuća · 0 citations
Open access 2026

The Role of Digital Marketing and Artificial Intelligence in Building Online Trust and Sustainable Purchase Intentions: A Comparative Case Study

The rapid expansion of digital technologies has altered how brands engage with their audiences. Artificial intelligence now plays a core role in customizing messages, predicting customer needs, and automating interactions across digital touchpoints. At the same time, environmental concerns and new regulations have made...

M. Krivokuća · 0 citations
Open access Aug 2026

FROM ‘BURGER’ TO 'TACO': UNVEILING STUDENT ARGUMENTATION SHIFTS IN SEMANTIC MASTERY THROUGH CULINARY MNEMONICS

Due to the high cognitive load associated with complex language jargon, understanding semantics frequently presents a substantial obstacle for EFL students, especially when it comes to differentiating subtleties between polysemy, hyponymy, and homonymy. Grounded in cognitive load theory, mnemonic strategies are theoret...

Nurul Aini, M. Krivokuća, Octa Pratama Putra · 0 citations

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