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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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M. Maaz

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Review Open access Aug 2026

Explaining sustainable rural tourism visit intention through augmented reality and social media usage using UTAUT2

This research aims to assess the effect of Augmented Reality on visit intention of tourists for rural tourist sites. By incorporating the UTAUT2 model, the study examines main determinants of visit intention and the moderating effect of Social Media Usage (SMU). 594 responses were gathered and examined. SPSS version...

A. Abad, Mohd Salman Shamsi, M. Maaz · 0 citations

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