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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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M. Maharani

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Review Open access Aug 2026

The Authenticity Crisis: A Systematic Review of Trust Erosion in Human vs. AI Influencers

The rapid integration of Artificial Intelligence into social media has disrupted the digital marketing environment, creating an authenticity crisis that affects both human and AI influencers as audiences struggle to distinguish genuine engagement from manufactured content. This study aims to synthesize the drivers of t...

Tjio Mitchello Evan, Renita Kristiani, M. Maharani · 0 citations

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