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M. Majumdar

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Review Open access Aug 2026

From filters to fairness: understanding colourism through TikTok aesthetics and trends

This study investigates how British South Asian women engage with and interpret skincare and beauty content on TikTok, with particular attention to how the platform reproduces, normalizes, and commodifies colourism through its algorithmic and influencer-driven structures. The study is qualitative in design centring par...

M. Majumdar · 0 citations

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