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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

M. Mork̄unas

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2 papers indexed here

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Open access Sep 2026

Do CSR initiatives foster sustainable consumption? A cross-cultural meta-analytic structural equation modelling approach

This research investigates how corporate social responsibility (CSR) activities influence sustainable consumption behaviour, specifically whether they truly promote ethical consumerism or unwittingly legitimize overconsumption by superficial sustainability efforts. We integrate evidence from 51 studies with...

M. Mork̄unas, Yu-Fei Wang, Jin-Zhao Wei · 0 citations
Review Sep 2026

Ownership activation in social media advertising: how self-referential cues shape impulse service purchases

This study aims to examine how ownership activation cues embedded in sponsored social media posts shape consumer responses in online service contexts. Drawing on the Stimulus-Organism-Response framework and the Information Adoption Model, the study examines ownership activation cues as experimentally manipul...

Elzė Rudienė, Simona Vaicekauskaite, M. Mork̄unas · 0 citations

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