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M. Naidenova

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Open access Sep 2026

Peculiarities of Transformation of Consumer Behaviour under the Influence of Digital Technologies

The rapid digitalization of the economy taking place in the society requires a systematic approach to analyzing consumer behaviour. These changes were particularly revealed in the book market, at the intersection of digital and physical content formats. The aim of the study was to identify key changes in consumer habit...

M. Naidenova, Vladimir O. Sytko · 0 citations

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