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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

M. Pushpakumari

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Sep 2026

Green Innovation as a Strategic Driver of Competitive Advantage: Mediating and Moderating Effects of Green Corporate Image and Firm Resources

The study aims to examine the impact of green innovation on competitive advantage, focusing on the mediating role of green corporate image and the moderating role of firm resources. The simple random sampling technique was employed, and a self-administered structured questionnaire was distributed among 323 managers in...

L. R. Rupasinghe, M. Pushpakumari, G. D. N. Perera · 0 citations

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