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M. R. P. Kumar

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Review Open access Oct 2026

The Impact of Business Analytics on Decision-Making Among Small and Medium Enterprises in Andhra Pradesh

This study assesses how BA adoption influences decision-making in Andhra Pradesh SMEs. The research uses a quantitative descriptive cross-sectional survey method and a structured 25-item questionnaire (Google Forms) administered to owners, managers, and decision-makers in SMEs using convenience and purposive sampling m...

Seelamneni Gowtham, M. R. P. Kumar · 0 citations

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