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M. R. Yalajeri

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Open access Sep 2026

Digital Transformation in Agricultural Marketing: A Comparative Analysis of the Volume of Agricultural Produce Transactions across Marketing Channels

The study aimed to compare the transaction volume and economic performance of agricultural produce marketed through physical, digital, and combined (physical and digital) marketing channels across farm-size categories in Chikkaballapur district of Karnataka. An ex-post facto research design was adopted, and primary dat...

M. Prasanna, Bhavana Kabber, Soyal Rajesa Mujavar et al. · 0 citations

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