Open access
Oct 2026
CONSUMER BEHAVIOUR AND SATISFACTION TOWARDS PLANT-BASED MILK ALTERNATIVES IN INDIA
The plant-based milk market is one of the fastest-growing segments in the beverage industry, attributed to the shift in dietary habits, environmental concerns, and the realization of lactose intolerance. Consumer research in the South Asian context, particularly India, remains limited despite its growing urban market....
N. Bhuvana, V. Indumathi, K. Mahendran et al.
· Food Science and Technology · 0 citations