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M. Roberts

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Open access Oct 2026

THE EVOLUTION OF DIGITAL ADVERTISING DESIGN IN NIGERIA (2015–2025): NAVIGATING SCROLLS, DATA, AND CULTURE

Digital advertising in Nigeria underwent a substantial transformation between 2015 and 2025, moving from relatively static web banners and repurposed print advertisements toward mobile-first, social-media-driven, video-rich, data-informed and culturally contextualised communication. This paper examines this evolution w...

M. Roberts · 0 citations

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