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Author

M. Saleem

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Open access Oct 2026

Re-conceptualizing micro small & medium enterprises of Pakistan for sustainability and competitiveness via integrated RBV–PESTEL approach

Goal: To examine the interrelationship of various factors and their integration with sustainability and competitiveness among MSMEs while identifying size-specific challenges and response strategies within an integrated framework. Design / Methodology / Approach: An exploratory qualitative method is used. Data from 30...

S. Hassan, M. Saleem, N. A. Mufti et al. · 0 citations

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