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M. Skov

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Review Open access Oct 2026

“Hello everybody”: when online styles go offline

Abstract Young people in Denmark spend considerable time on social media platforms such as TikTok and YouTube, engaging with vlogs, tutorials, and unboxing videos that are often in English. Drawing on a five-month ethnographic study of 20 high school students (aged 15–17) in the Copenhagen area of Denmark and a dataset...

M. Skov · 0 citations

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