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Review Open access Oct 2026

Influencer credibility and halal identity on purchase intention: The role of brand engagement and digital religious expression

This study investigates the effect of influencer credibility on purchase intention, with brand engagement as a mediating variable and digital religious expression as a contextual factor. Drawing on the Theory of Planned Behaviour (TPB), this research seeks to explain how trust in social media influencers influences con...

Nandang Komara, M. Syafei, U. Narimawati · 0 citations

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