Pengaruh Label Halal dan Kualitas Produk Terhadap Keputusan Pembelian Jamur Aslamiyah Desa Sengkati Baru
This study was conducted to evaluate the influence of halal labeling and product quality on consumer behavior in purchasing Aslamiyah mushrooms in Sengkati Baru Village, Batang Hari Regency. Using a descriptive quantitative research design, this study involved 53 respondents selected as a sample based on the Slovin for...