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Made Arini Hanindharputri

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Open access Aug 2026

Regenerative Branding through Visual Communication Design: A Comparative Case Study of Local Wisdom Representation in Indonesian Brands

Visual communication design has become a strategic medium through which brands construct meaning, identity, and cultural narratives. Amid growing globalization, local cultural elements are often reduced to decorative symbols detached from their social and cultural significance. This study examines how visual communicat...

Made Arini Hanindharputri, I. G. N. G. G. Irhandi, Theresa Naftali Karin et al. · 0 citations

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