The Mediating Role of Customer Satisfaction in the Influence of Customer Experience and E-WOM on the Decision to Visit DTW Tanah Lot
Tanah Lot Tourist Attraction is a prominent tourism destination in Bali, attracting visitors for recreation and leisure. However, visiting decisions may be influenced by tourists’ experiences, E-WOM, and satisfaction with the destination. This study aims to examine the effects of customer experience, E-WOM on visiting...