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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Mai Xuan Nguyen

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Review Oct 2026

The Impact of Greenwashing Perception on Green Purchase Behavior of Generation Z: A Case Study in Hanoi

This study builds an integrated theoretical framework and methodological design to analyze the impact of greenwashing awareness on the actual green consumption behavior of Gen Z in Hanoi. Based on the combination of the Theory of Planned Behavior, Signaling Theory and Attribution Theory, the study develops a multi-leve...

Tuyet Le Dao, Mai Xuan Nguyen, Huyen Thi Thanh Le et al. · 0 citations

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