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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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Maja Martinović

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Review Open access Oct 2026

Artificial Intelligence as a Catalyst for CRM Operational Efficiency in Retail Banking

Examination of how AI contributes to CRM operational efficiency through the lens of dynamic capabilities theory shows that CRM value is created not through AI adoption alone, but through the organizational capabilities required to translate AI-generated insights into operational outcomes.

I. Pavlinić, Maja Martinović, Hrvoje Maljak · 0 citations

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