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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Manoj Rana

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Open access Sep 2026

Consumer Analytics and Strategic Marketing Management: Developing an Intelligent Framework for Predicting Customer Loyalty in Digital Markets

The increasing availability of consumer data creates opportunities for organizations to strengthen strategic marketing through intelligent prediction of customer loyalty. This study developed and evaluated a consumer analytics framework integrating demographic, transactional, behavioral, experiential, and digital engag...

Sushant Rajput, P. N, G. Dsouza et al. · 0 citations

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