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Mansur Sapparang

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Review Open access Aug 2026

The Influence of Digital Marketing and Marketing Capabilities on the Marketing Performance of Culinary MSMEs in Sukaraja through Competitive Advantage

The rapid development of digital technology has encouraged culinary Micro, Small, and Medium Enterprises (MSMEs) to utilize digital marketing and marketing capability to enhance competitive advantage and marketing performance. This study aims to analyze the influence of digital marketing and marketing capability on the...

Tegar Pasha Akbari, Reni Febrianti, Mansur Sapparang · 0 citations

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