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Author

Margarita Kuptikbayeva

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Open access Sep 2026

India’s Soft Power in Kazakhstan: Bollywood, Cultural Memory, and the Reconfiguration of Cinematic Diplomacy

This paper examines the relationship between Soviet-era cultural memory of Popular Indian cinema in Kazakhstan and its possible relevance to contemporary cultural attraction. It investigates the conditions under which accumulated cultural memory may become a resource for renewed appeal and engagement, rather than treat...

Sarabjit Singh Walia, Margarita Kuptikbayeva, Gurashish Singh Walia · 0 citations

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