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Author

Maria Khan

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Open access Nov 2026

Artificial Intelligence in Higher Education: The Role of Fairness, Transparency, and Accountability in Student Acceptance

This study examined the influence of Fairness, Transparency, and Accountability [FTA] on student acceptance of Artificial Intelligence [AI] in higher education institutions in Khyber Pakhtunkhwa, Pakistan. Grounded on an extended Technology Acceptance Model, data were collected from 240 undergraduate students from six...

Farah Khan, Maria Khan, Husna Ali et al. · 0 citations
Review Open access Jun 2026

STRATEGIC DECISION-MAKING AND ORGANIZATIONAL PERFORMANCE IN THE DIGITAL BUSINESS ENVIRONMENT

The findings indicate that organizations adopting systematic, data-driven, and flexible decision-making approaches experience improved operational efficiency, financial performance, innovation capability, and long-term sustainability.

Maria Khan, A. Qureshi, Eman Riaz · 0 citations

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