Open access
Nov 2026
This study examined the influence of Fairness, Transparency, and Accountability [FTA] on student acceptance of Artificial Intelligence [AI] in higher education institutions in Khyber Pakhtunkhwa, Pakistan. Grounded on an extended Technology Acceptance Model, data were collected from 240 undergraduate students from six...
Farah Khan, Maria Khan, Husna Ali et al.
· Journal of Global Social Tra... · 0 citations
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Open access
Jun 2026
The findings indicate that organizations adopting systematic, data-driven, and flexible decision-making approaches experience improved operational efficiency, financial performance, innovation capability, and long-term sustainability.
Maria Khan, A. Qureshi, Eman Riaz
· Journal of business and mana... · 0 citations
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