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Author

Mariana Sousa

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Review Oct 2026

Watch now or never: fear of a better option (FoBO), maximizing tendencies, and decision-making on video streaming services

This study aims to investigate how affective experiences associated with Fear of a Better Option (FoBO) and Maximizing Tendencies (MT) are reflected in consumer decision-making in Subscription Video-on-Demand (SVOD) environments. Specifically, it investigates how choice overload and social comparison relate to maxi...

Paulo Rita, P. Oliveira, Mariana Sousa et al. · 0 citations

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