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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Markus Blut

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2 papers indexed here

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Open access Oct 2026

Navigating the Digital Capital Paradox: Whether and How It Impacts Export Intensity

Established firms are making substantial investments in digital capital (DC) – that is, capitalized software and systems – to enhance exports, yet they often face perplexing, even negative returns. We argue that this tension reflects an inherent resource–liability paradox, where DC acts simultaneously as a strategic...

Yu-Ge Dong, Xin-Ming He, Markus Blut · 0 citations
Aug 2026

What Really Works: The Drivers and Mediators of Success in Influencer Marketing

Meizhi Pan, Markus Blut, Arezou Ghiassaleh, and Zach W. Y. Lee explain which factors in influencer marketing drive both transactional and non-transactional marketing metrics and how managers can adapt their strategies to different platforms and products.

Meizhi Pan, Markus Blut, Arezou Ghiassaleh et al. · 0 citations

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