Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Maryam Azmat

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Sep 2026

Web cookies and AI chatbots as conversion catalysts: the mediating role of customer personalization in e-entrepreneurship

The study examines the impact of web cookies and artificial intelligence chatbots on customer conversion rates in the e-entrepreneurship environment, with customer personalization serving as a mediating variable. The research aims to understand how these digital marketing tools work individually and synergistically...

A. Wahab, Tanzeela Aqif, Maryam Azmat · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.